Sign In

The Storytelling Edge:
Marketing & Content Strategy

An interactive course for mastering the skills of tomorrow’s marketing professional.

Storytelling For Leadership

Or scroll down to explore details…

The Storytelling Edge will transform how you talk to other human beings

What if your marketing could make people not just want to do business with you, but actually love your brand?

This program has been designed with the latest psychology & neuroscience research to help you do just that:

In This Program, You’ll Learn To…

In This Program, You’ll Learn To…


Use storytelling to build deeper relationships with prospects and customers.


Make your customers remember and care about your brand and products like never before.


Develop & execute a content strategy that makes every part of your marketing more effective.

You’ll be infinitely better prepared to tell your brand’s story.
— Rebecca Lieb, world-renowned marketing industry analyst
What’s Inside This Course

What’s Inside This Course:

25+ interactive lessons, tools, & exercises


4 learning modules

25+ interactive lessons, tools, & exercises

Learn at your own pace or together as part of a group program

Teaches the power of story, and how to craft and spread a great narrative like no other.
— Chief product officer, Adobe
You’ll Leave This Program With

You’ll Leave This Program With…

An Innovative Content Strategy You Can Execute Immediately

While you master the skills in this course, you’ll be simultaneously building an audience-centric content strategy and content plan. It’s the type of strategy you pay an agency $50,000 to develop, but better—because you built it.

Story Arcs & A Content Plan For Your Thought Leadership Stories

As you master the art and science of storytelling, you’ll storyboard thought leadership stories to engage your network and share your perspective with the world.

Storytelling Tools and Frameworks to Supercharge Your Career

The benefits don’t stop when the course ends. You’ll leave with a content strategy and storytelling tools, frameworks, and templates that you can use time again as you progress in your career.

Level up your storytelling & marketing skills today:

What Makes SNOW Training Programs Different

We’ve reimagined online learning from the ground up with the help of the world’s leading neuroscientists and e-learning designers.

One-to-one instruction, like a tutor is with you

Most online courses translate the experience of being in a lecture to the internet, and it’s incredibly ineffective. Our courses guide you like a tutor or friend that’s helping you master a concept—using a proprietary methodology developed by the world’s top e-learning designer.

Designed for maximum memory encoding and minimum boredom

When you’re learning online, the internet is a click away. You won’t learn if you’re bored. We use over a dozen formats for interactive instruction, based on neuroscience-backed techniques that maximize memory encoding. You’ll learn quicker and faster, and you won’t be bored.

Built to make you more successful at work and life

After you learn a new concept, we ensure you apply it in the real world and see results. You’ll leave the course with real tools you’ll use again and again, and with our continuing ed, the learning never stops. You’ll join a community of leaders revolutionizing the way we work, and building a better business world.

Level up your storytelling & marketing skills today:

Explore more of our Storytelling Edge courses: